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Cabo Spring Break 2017 | Official JusCollege After Movie
TAKE A GLIMPSE:
"JusCollege Cabo Spring Break"

Every client is different, for most, impressions are the most important factor into getting involved with their perfect demographic. Impressions happen through digital and any physical interaction that anyone has with the brand, one activation could have double impressions. As well as, some impressions are public so they see the brand without needing to be a traveler as well.

See below example of amount of scenario impressions for Cabo Spring Break 2018 
___

KEY: 
"x2": it has an impression when leaving and they will return to that impression later 
"repeats daily":  impression occurs each day of their trip

____

  • Airport greeter = 1
  • Airport sprinter = 1
  • Static signage at check-in = 1 
  • Branded girls sampling = 1 
  • Gift Bags = 1
  • Charter to Hotel = 1 
  • Personal Map/Schedule of City = x3 (repeats daily)
  • Hotel entrance =  x2 (repeats daily)
  • Lobby = x2 (repeats daily)
  • Hotel Room = 1 (repeats daily)
  • Hotel Pool = 1 (repeats daily)
  • Restaurant breakfast/lunch/dinner = 3 (repeats daily)
  • Bars = 15 (repeats daily) 
  • Nowhere Beach Club = 8 (repeats daily)
    • Street side entrance seen by everyone walking to the beach 
    • Beach side entrance seen by everyone walking on the beach
    • Stage branding
    • Coolers with product
    • Product with table service
    • Staff apparel
    • Umbrellas throughout
    • Open bar wristband 
  • Nowhere Bar Nightly Pre-game = 3 (repeats daily)
    • Branded girls hosting
    • Branded backdrops
    • Bar accessories 
  • JusCollege office = 1
  • Party Boat = 1 
  • Other activity = 1 
  • Open Bar at club = 1
  • Secret Beach Night Party = 3
    • Stage branding
    • Sampling Product
    • Branded girls 
    • Bar accessories
  • Marina Ad spots = 8 (repeats daily)

 
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*Subject to Change